Having way too many tools is one of the consistent mistakes internet marketers make. They begin to pile up because you don’t want to feel like you’re missing out on something. You end up with so many tools it’s impossible to use them all. Worse yet, you waste too much time pretending to make use of them. Here we’re going to give you the ten most useful and valuable tools everyone should have. Some are free, but they’re all invaluable to your bottom line.
If you want to build your presence, or build a brand or even a business online, there tools are must have.
AHREFS – Competition Researching and SEO Backlink Checker
An entire book could be written about AHREFS. It is a little costly. Though, it’s worth every penny. This is probably the most valuable tool on the list.
You can use it to do everything from studying your competitor’s backlinks to seeing what keywords you rank for. You will be amazed by all the features it has. Make sure you read a few tutorials and check out some YouTube instructional videos after joining. You’ll miss out on a ton of features if you just poke around.
You can learn so much about your competition with just this one tool. No one other than Google spiders like web like AHREFS does. This means they have information that can’t be found elsewhere. You can do anywhere from keyword research, backlink analysis, rank tracking, finding domain authority and much more with this one tool.
But the pricing is sort of expensive for this one tool. It starts from $99 per month and goes up to $999 per month. You can check out other tools that is similar to AHREFS call KeySearch, Majestic and MOZ.
It’s definitely your call and choice for which tool you want to go with. The cheapest one in the list is KeySearch and it works fine for the beginners.
Google Analytics: Keep Track of Everything In Your Website
There’s no such thing as too much information when it comes to your website. Google Analytics is the industry standard. Everyone uses it and so should you. It’ll give precious insight to your traffic.
Plus, you’ll be able to talk to other webmasters about issues you may be having. The fact that you’re talking about a standardized way of measuring things will make it more useful. Each analytics has different jargon. You won’t need to break out a translator when discussing stats amongst your peers.
Site owners are always afraid about giving Google even more information about their site. They don’t need to gather any more information about your site. They already have the tools to know everything about it.
They gather this information from not just their search engine, but also through Chrome and Android as well. You can’t avoid giving Google information from your site. The only thing you’re doing is hindering yourself by not using Google Analytics. It’s best to just give it a try and go from there. You’ll be amazed by how much information you’ve been missing out on.
More over google has the most sophisticated system and tool in the world, and they providing insight about your website free of cost. It will give you all you need to know to rank your site in Google Search Engine and how you can enhance customers experience. If you want to grow fast and get a lot of traffic to your website, Google Analytics need to be integrated with your site.
Zoom – Best Webinar Tool
Webinars are a great way to connect with people online. Zoom enables you to have webinars with up to 10,000 people. You can even interact with your audience. This will give you the opportunity to connect with those who have shown an interest in your product or service.
You can think of it as a live infomercial. Just don’t try to sell anyone knives that will never go dull. That’s already been done before. Seriously, it does offer a way to deliver a sales pitch and create a bond with potential customers.
Zoom is also the one of a kind webinar platform that helps you to interact with you prospect face to face instead of doing powerpoint type of presentation. Lot of big companies uses Zoom now days.
The pricing is also convenient for self hosting or business meetings.
Some of the other choices for hosting webinars are GoToMeeting, Google Hangout, WebinarJam, BlueJeans. You can try them any but if you want to have face to face communication with various team managing features then Zoom is a great choice.
BuzzSumo – Find the Content People Love In Social Media:
Social networking isn’t just about killing time any more. There’s actually some very serious business going on. BuzzSumo offers insight that every content marketer needs access to. It’ll show you what’s hot and who are the influencers.
It can even be used by marketers who want a bird’s eye view of what’s going on in a specific niche. Those who neglect social media do so at their own peril. It’s a big mistake to think it’s nothing more than memes and cat pictures.
Influencer marketing is only going to become bigger. Being able to identify the movers and shakers in any industry is super important. It’ll enable you to connect to a wider audience. Reach out to them and be genuine. Don’t offer up some cookie cutter message that’s been cut and pasted from a site.
You stand a much better chance of your content reaching more people if you just be yourself. Strike up friendships with active people on social media who share content similar to yours. You’ll get more shares and interaction by simply doing that.
Buzzsumo gives you insights of the content that is getting a lot of love from all type of social media. You can combine the analytics from AHREFS and Buzzsumo to find out which content in your niche is hot and you should be focusing on doing next instead of guessing and throwing rocks in the dark. Find out the overlap between two of these tool and work on the content that will bring you the highest ROI.
The pricing of Buzzsumo is convenient too if you want to continuously use this tool to find powerful contents.
Convert Kit – Email Marketing Automation in Steroids:
If you are marketing online, you must need to build an email list. Your email list is going to be your bread and butter. every major website in the world has some sort of tool to capture the information of their website visitor. If you are new you can use email automation service call Convert Kit. It will help you build optin pages and pop up’s which you can integrate on your site to capture the information from your website visitors.
Convert kit not only can help you to capture information, it will also going to help you to automate your email campaign to your subscribers. It is easy and beginner friendly and they have customer service reps who willing to assist you to setup and integrate the software with your site.
The price is also convenient plus this tool is very popular within the blogging community, since the tool has a very high delivering rate to the subscribers. Check out the tool yourself and see if that something that will be suitable for you.
You can use other email automation services like GetResponse in order to build your list as well. GetResponse is cheap and very convenient for the beginners to get started.
Crazy Egg – Your Website Visitors Tracker:
How do you know what parts of your pages are hot? Do you track clicks and that’s it? What you need is Crazy Egg. It’s heat-mapping technology that follows and even records your visitor’s every movement.
You can know exactly what they’re doing while on your site. This valuable information can be used to improve your conversions. Knowing what your visitors are doing will enable you to deliver exactly what they want.
The information Crazy Egg gives you is key to understanding your visitors. It’ll give you all the data you need to turn more visitors into customers.
Google Search Console – Find What Is Working In Your Site:
Google Search Console to see what articles are doing best and what are the issues that is existing in your website. Google Search Console is free and is the choice of the majority of online marketers. Price aside, it delivers exactly what you want.
This is another one of those times when information is power. You’ll be able to see not only what keywords you’re raking for, but also phrases as well. This will give you insight as to what people are searching for before visiting your site.
SEO is undergoing a transition right now. It went from keywords to questions. Google wants to answer the questions people have. You’ll be able to better understand what those questions are by studying the information in Google Search Console.
It’ll give you an insight as to what questions are being asked that lead to your site. You’ll be able to take this information and craft your content with it in mind. Understanding the intent of the user is vital if you want to satisfy their needs.
Subscribers – Get Repeat Visitors:
Push notifications are all the rage right now. The reason is because they work. Subscribers is a service that allows your visitors to subscribe to your push notifications. They will get a notification every time you update your content. This will drive more repeat traffic to your site. This is key to turning leads into sales.
It can be very easy for people to forget to check their favorite sites to see if the content has been updated. Push notifications let them know in a way that’s not a thorn in their side. Just remember to update with quality content, and not junk, just to send out lots of push notifications repeatedly.
Sprout Social, Buffer, or Hootsuite – Share Your Content:
All three of these are good tools to manage your social networking accounts. You can’t go wrong with Sprout Social, Buffer, or Hootsuite. There’s more out there to choose from as well. These are by far the top three. You need to realize that this isn’t a method of actually engaging with your followers. It’s only a means to schedule posts. This can be useful as you might not be online when most of your followers are.
Also, posting to all of the social networking sites at the same time can be very time consuming. This will cut down on the time that you use posting. You can use the saved time to interact with your followers.
These tools are useful, but don’t think you can just set and forget them. Social media is full of accounts that do nothing but promote their own stuff. Instead, think of these tools as time savers. Make the most out of them so you can interact with your followers.
Even short replies that are just a few words can have a big impact. It shows them that you’re more than just a business. You’re a human being and not an account that’s totally being ran on autopilot.
HubSpot – Marketing and Sales Optimizer:
HubSpot is a CRM tool that makes customer relations a snap. You’ll actually find many tools at this one site. Think of it as a hub for everything you need to service your customers. Hence the fact that hub is in the name.
It’s a suite of tools intended to make sure that everything including marketing, sales, and service is covered. This is one of those tools that you’re going to want to make sure to read quite a few tutorials about. Much like AHREFS, there’s a lot to overlook if you’re not careful.
Too many or not enough?
Which category do you fall in? Do you have too many tools or not enough to get the job done? Both pose unique problems of their own. Too many tools just becomes a nuisance. While not enough tools means you’re missing out on vital information or ways to contact customers. There’s no excuse as to why you shouldn’t use any of the free tools available. Even some of the paid tools offer something for free. Use what you can with your existing budget. There’s always room to grow and expand from there.
People often feel like they’re successful if they have lots of tools. Too many isn’t just a waste of money. It very well can lead to a waste of time. You’ll eventually agree that your time is more valuable than money. Wasting it means you’re missing out on countless opportunities to make money. Most of these tools are fairly inexpensive compared to the amount of revenue than can generate.
It’s all about getting work done in the most efficant way possible. Hopefully these tools will make your work easier. None of them are owned or operated by us. We’re just trying to help you lessen the load. A cluttered workspace with too many tools is no different than a carpenter with too much stuff in his tool belt. Eventually they will way him down and put a damper on his productivity. Working online is no different, even though you may be doing it from the comfort of your own home.